We approached our key customers with the idea that during the month of October, we would produce and ship special pink Breast Cancer Awareness bags to them and their customers. Shields agreed to donate $5.00 to the National Breast Cancer Foundation for every case of bags sold in October. The response was overwhelmingly positive. Our customers were excited to join us in this very creative and visible promotion of an extremely worthy cause.
By the end of our promotion, we sold close to 100,000 bags and we have made a donation to the National Breast Cancer Foundation in the amount of $1,320.00. As impressive as this is, we are equally excited by the response that we received from customers, and prospective customers, who found something exciting about tamper evident security bags and about Shields’commitment to developing great products for great causes.